How to Identify Your Ideal Online Store Customer for your E-Commerce Website

Sep 11, 2022 | eCommerce, WordPress

Reading Time: 3 minutes
Kevin Fouche

How to Identify Your Ideal Online Store Customer for your E-Commerce Website

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

The entire goal of your online marketing plan, from your E-commerce website and social media presence to your online advertisements, is to bring in customers who need exactly what you’re offering. Let’s explore How to Identify Your Ideal Online Store Customer for your E-Commerce Website.

If you aren’t targeting the customers who will benefit your business, however, it doesn’t take long for that marketing plan to fall flat.

Learning how to identify your ideal online customer is a critical step in developing your online marketing plan, building your website, and even creating your social media presence.

How to Identify Your Ideal Online Customer for your E-Commerce Website

1. Be clear about what you offer.

Take the time to clearly and fully define exactly what niche your business fills. You offer something that no one else can, whether it’s a product that will help today’s busy, active moms keep up with their baby’s needs or a service that enables business professionals to manage their finances better even when they’re on the road.

Take the time to think out precisely what that is. What are you providing that no one else does? Who, specifically, needs your services? When you understand who needs what you’re offering, you’ll better understand who you need to target.

You’ll need to define your ideal customer’s approximate age range, gender, and anything else that tells you who they are: their income range, job, or hobbies. Ignore information irrelevant to your business and focus on the things that define your customer.

2. Shrink your market.

Create the smallest possible picture of your perfect customer. No, that’s not where you’re ultimately going to end up, but it’s a starting point!

Describe that customer as precisely as possible and take the time to get it into their head. Think about the other things you can learn about them due to their customer profile. For example, if you’re marketing a project to college students, you might conclude that they’re probably on a tight budget or likely very busy individuals.

If your target market is seniors, on the other hand, you might think about what “retirement”–including both the extra time they have and living on a retirement income–means for those customers.

4. Develop more than one profile.

Here’s where you start to expand back out. You probably have more than one “perfect customer.” There might be a vast number of people who will use the product or service you’re offering.

Stretch your imagination to ensure that you’re targeting the widest possible range of customers. This might be particularly important with regard to age or racial demographics, which are often highly visible in your advertising.

Showing potential customers “someone who looks like them” is a great way to pull them into what you’re offering.

5. Use the internet to your full advantage.

From following the latest content posted in your field to checking out new hashtags on Twitter or following conversations on Facebook, you have the tools to fully define your ideal customer at your fingertips. Study everything that your customers are studying.

Learn where other businesses just like yours are succeeding and what their customers don’t like about their existing marketing strategies. Increase your outreach and mingle with potential customers across the internet to help you learn more about them.

As you better understand your ideal customer, you can customise your website to appeal to them. From your themes and designs, the colours you use on your website, and your logo to your content, blog posts, and social media presence, your ideal customer will help shape your online presence as you work to customise your image to their needs.

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Check out some of our latest Ecommerce Website Design projects.

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Kevin Fouché, Pixel Fish Director