8 Ways to Create Powerful Website Infographics

Oct 10, 2018 | Infographics

Kevin Fouche

8 Ways to Create Powerful Website Infographics

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Infographics are regularly incorporated into content marketing strategies because they deliver powerful results. 65 percent of people are visual learners, making visual content appealing to most of your website visitors. An infographic is a visual tool used to convey data through an image and is an increasingly popular choice for visual web content. Here are 8 Ways to Create Powerful Website Infographics.

If you’re looking at including infographics in your marketing strategy, the following are some tips for how you can create successful infographics.

Here are our essential tips for creating powerful infographics.

1. Stand out from the crowd

Did you know Google searches for infographics have increased over 800%, according to Hubspot and that the production of infographics has increased by 1% daily? Infographics are certainly having their moment, but for truly effective infographics, your infographics will need to stand out from the rest.

Your infographics need to appeal to the masses, so you will need to research which infographics connect with their intended audience. Check out Visual.ly and take a look at the various categories of popular infographics, then head over to Pinterest to see infographics that have been pinned. This will give you a good idea of what visual content is appealing.

While assessing these infographics, ask yourself:

  •    Which infographics provide relevant and valuable information to the user?
  •    Which infographics include a clear call-to-action?
  •    Which infographics engage the users to share, like or comment?

These three questions will help you discover what makes a powerful infographic.

2. Brainstorm

The foundation of a powerful infographic is its purpose. Do you want to create something funny, profound, informative, or mix? Take time brainstorming until you find an idea you’d like to explore.

3. Research

Next, you will need to find facts, statistics and information relevant to your message. Check your facts and include unique information (rather than regurgitate facts people can get anywhere).

Be sure to credit your sources – this gives your infographic authority and credibility.

Don’t be scared off by oodles of information – take a look at this clever infographic by Monetate called “The Retailer’s Guide to Big Data” – while there are loads of stats and facts quoted, its brilliant layout draws your eye to the critical data, setting the information out in a way that is easy for the viewer to take in.

4. Keep it simple

Show – don’t tell. An infographic, though loaded with information, is a visual tool above all else.

When creating visual media, making clear visual connections between the various parts of your infographic is essential.

Your style should be kept simple, and your fonts and colour scheme should be consistent.

5. Tell a story

Each piece of information you include should back up your main narrative. Ensure extra information adds value and doesn’t clutter your message with unnecessary detail.

6. Size for share-ability and readability

Make your infographic skimmable, so the essential facts are clear and easy to take in at a glance.

When it comes to customer engagement, consider your website loading time. We recommend using compressed JPEG format to reduce the weight of your infographics.

We suggest a width of no more than 735 pixels, as going above this size may mean your infographic gets re-sized, which can alter its proportions. Consider keeping your width under 735 pixels if you want your infographic to be shared – on Pinterest, for example, 735 pixels is the full width of an expanded image.

Short and sweet is often best, so aim to keep the length under 5000 pixels so as not to lose your audience’s attention. For maximum impact, highlight the information you want your viewers to walk away with.

7. Optimise for social sharing

Infographics can drive your website’s traffic, especially if embedded in a blog post. You can use a tool such as Sumome to optimise your infographic for sharing on social media and share it on your own social media platforms. (Here is a link to a few more tools to help you add share buttons to your blogs).

8. Share your infographics on social media

Create a special infographic for Facebook and insert it into your blog post. (For tips on how to build a blog that helps your inbound marketing, click here.) Next, add an attention-grabbing headline, including your website URL, your company logo and any links you’d like to add to your social channels within the infographic, wherever it goes. People will always know where to find you no matter how often it is shared.

Infographics are a powerful visual marketing tool if they are created the right way. To learn the intricacies of infographics or for help with any aspect of your website marketing, get in touch with Pixelfish today – we’re ready to help you take your website marketing to the next level.

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