How to Maximise your WordPress Website SEO

Feb 3, 2016 | Search Engine Optimisation, WordPress

Reading Time: 3 minutes
Kevin Fouche

How to Maximise your WordPress Website SEO

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

WordPress is definitely a powerful tool that helps businesses build blogs and websites. With the tools it provides, those who create a website through WordPress are able to gain better visibility for the content they add to their site. Lets look at How to Maximise your WordPress Website SEO.

In the end, this visibility could be something that makes all the difference in the world in regard to selling products and services offered by the company. However, there are actually things you can do to improve the way your WordPress site operates even further.

By introducing SEO into the mix, WordPress site owners will have the opportunity to make sure the right people are viewing their content. Then, they will truly be able to develop the most powerful website possible.

Here are a few ways that you can maximise your WordPress Website SEO.

Content is the Most Important

The first thing you should remember when you are looking to maximise your SEO is that no strategy will work effectively unless you have high-quality content. The content you create should not only be unique, but it should be accurate, useful and valuable at the same time. The keywords you select should relate closely to the content you are creating, and you should use them wisely.

When writing your content, make sure you focus on your visitor rather than search engines. Make the text easy to read and create keywords that flow with the overall theme of the piece. Your keyword should be one that any search engine can use to determine what you are talking about in your content.

Use an effective SEO Plugin

One of the best things about WordPress is that you have plenty of access to plugins that will help you create a better website. When it comes to SEO, there are actually several plugins you can use to help optimise your work.

For example, Scribe and WordPress SEO by Yoast are a couple of the options you have to help with your SEO. These plugins will allow you to determine what keywords will work best and if your content is optimised correctly.

Use Quality Images

Along with your content, the images you use can actually affect your SEO. Any images or videos you add to your site should be high quality and relevant to your site and your content. You should also make sure to optimise the descriptions you place underneath these items so search engines are able to determine where to place them. When adding an image inside a piece of content, make sure you add a description or image tag to your image that includes your keyword.

Link Building

Even with WordPress sites, link building is important when it comes to SEO. Link building allows you to develop a site that appears strong and valuable to search engines. This means you will want to link to sites that are authorities in your field and that are considered to provide high-quality and reliable content.

In addition, you will also want to make sure you build links that point to your website. This could be done by adding your site to forum posts or by asking other sites to provide you with a link. Sometimes you can pay for links, but this is not always a good idea. In these situations, you never know the site’s quality that will be linking to yours. If the quality is not good, this could wind up hurting your standing instead of helping it.

Optimising your WordPress website SEO is an important part of the equation when attempting to drive traffic to your site.

These are just a few of the specific things you can do to accomplish this. To learn even more about this process, contact us today.

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