More bang for your buck: How to maximise profit from your online store

Aug 25, 2015 | eCommerce

Reading Time: 3 minutes
Kevin Fouche

More bang for your buck: How to maximise profit from your online store

Posted by Kevin Fouche, Pixel Fish Director

Kevin handles the planning, design, launch and training of every website that Pixel Fish creates. He ensures that every website is highly engaging and aligned with our client’s goals. With over 20 years of design and web industry experience to draw upon, Kevin aims to pass on his knowledge to our clients and like-minded businesses wanting to grow their online presence.

Every online store exists to make money.  As an e-commerce business, how do you know what to focus on to ensure you’re getting the best possible return from your investment?

Let us show you how to maximise profit from your online store.

How to maximise profit from your online store

1. Easy Navigation & Searching

Nothing frustrates potential online customers more than struggling to find what they are looking for.

Make sure your products are clearly labelled, intuitively categorised and easy to locate in just a few clicks. This will ensure your customers can find what they want quickly and increase your chance of a sale.

Make sure your website has:

  • Clear Product Headings
  • Easy-to-read descriptions
  • ‘Search’ functionality
  • ‘Sort By’ functionality
  • Categories that make sense to the buyer
  • A maximum of 2-3 clicks to get any where.

2. Inspiring Imagery

Since your customer can’t physically hold your product, your images really are the key to their engagement.

Poor images lead customers to believe what you are selling is poor quality. On the other hand, high-quality images that inspire your customers will lead them to buying your product.

Try to think about your website as if it were a physical store. For example, if you were selling a glamorous cocktail dress, you would put it on a mannequin in a display window to entice buyers. You wouldn’t leave it crumpled on the floor in the corner of the shop.

The bottom line is – image is everything!

So make sure your website images are:

  • High Quality – Well lit, sharp and accurately portrayed
  • Consistent across the website (Lighting, positioning, level of zoom)
  • Offer multiple angles, close-ups or show colour varieties if needed

Thinking about how your website images look will help increase the chances of a potential customer visiting and then making a purchase.

3. Simple Payment & Checkout Process

Imagine finding the perfect product, only to be frustrated and stuck in the purchasing and checkout process.

Successful online stores always make sure the buying process is even smoother than the browsing process.

Make sure your website:

  • Caters for all cards – VISA, Mastercard, AMEX, Diners etc.
  • Offers Bank transfer and Paypal (if desired)
  • It has a simple 1, 2, 3 checkout process

Benefits of a Simple and easy check out process o your website

  • Increased customer conversion rate
  • Reduced cart abandonment rate
  • Improved user experience and satisfaction, leading to higher trust over time.

Other key benefits to consider include offering loyalty discounts, referral programs and other incentives that help create a better shopping experience. This will all build customer loyalty and encourage them to come back in the future.

4. Allow Guest Checkout

Gone are the days when websites tried to sign every new buyer into their system.

Make sure that you make the buying process as simple and easy as possible. Prospective buyers shouldn’t be put off by having to sign up to something.

Allowing guest checkout is a terrific way to get people to buy from your website, without feeling the obligation to sign up to your system.

Benefits of allowing Ecommerce Guest Check as an option

  • Faster checkout process – no need to fill out long forms and wait for customer activation
  • Increased conversion rate as customers do not have to go through the time-consuming sign up process before being able to purchase from you.
  • Helping customers feel less obligated – they can simply use their email address.

5. Speed means money

Website speed is another crucial key to a happy customer experience. And a happy customer is a paying customer.

Ensure your website is hosted on a suitable web fast server and features a CMS platform that functions effectively.

Remember that cheaper website hosting may sound like a good idea but can cost you big time in lost sales.

Food for thought: That Amazon estimate a 1-second delay in load speed in their website can result in $1.6 Billion lost revenue in one year!

How to maximise profit from your online store: Summary

As you can see there are some effortless ways you can ensure your online store is running effectively and giving you the best possible ROI.

The key to everything is making your customers’ life as easy as possible!

Take your online store business to the next level with a Pixel Fish Ecommerce Website.

Further Information
10 Key Signs That Your WordPress Site is Hosting Malware
How Many Digital Marketing Channels Should Your Business Have?
6 Essential Features of Successful E-Commerce Product Photos
The Dos and Don’ts of Designing a Stellar E-Commerce Website
How to Build Multiple Email Lists for Your Business from your Website

Stand out from your competition with a Pixel Fish website!

Contact us today on 02 9114 9813 or email

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Kevin Fouché, Pixel Fish Director